We've heard time and again how important a title is to a book. It can become a make or break factor in some cases. Your title should be a perfect fit to your book's message. In fact, it would be wise to write down in a simple sentence or two a mission statement about your book and keep it where you can see it often. This will be a help as you surf booklists and titles in your genre to get an idea of current titles you can compare to your potential title.
The key is to make it memorable for the audience. Ask yourself if there are unique words, character names, etc. which could be used in your title. Keep a list you can add to as these come to mind. The more unique, the easier it will capture the attention of potential readers. Think back to how often you've given a book a chance based upon the title on the cover (or passed one up for the same reason).
Now you should have a few potential titles on your list. The next factor to consider is your marketing. Search your title on the web to review results. Whatever title you choose, you will be competing for that coveted top search spot everyone seeks. You may find your title has something in common with a topic or group which could interfere with people finding your book. In today's market this factor cannot be stressed enough. Search Engine Optimization is key. Don't take chances with a project you've worked so hard to launch.
Good luck finding your perfect title!
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Monday, June 6, 2011
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6:45 AM
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