PublisherTalk

I was recently at a networking group and spoke with someone who writes history books. He told me that he has had great success placing classified ads in some history and war publications. The ads only cost him a few dollars a month and they directed prospects to his website to encourage direct sales. Obviously, this strategy only works if your subject matter is specific and covered by other publications. However, he made a list of all related industries and found some interest. In his case, he started placing low cost ads in gun collector magazines and saw increased demand. Has anyone else tried this idea?

Posted in: advertising, marketing, publishing on Friday, May 8, 2009 at at 9:43 AM